I already knew that I prefer purchasing clean beauty products, but what I didn't realize is that I would like waterless beauty products. I've looked at beauty product ingredients for years. I never thought much about water as an ingredient because we know water is not harmful. Late last year, many magazines predicted that waterless beauty would be the new trend for 2025. Huh?  This article explains the reason why beauty consumers are going dry. 

Well, I'm 56 years old, and I don't give a flip about trends, but it piqued my curiosity. Let's sum it up quickly. Waterless beauty products require little or no preservatives, unlike traditional beauty products that often contain water. Not diluting with water makes the product more potent and more sustainable to the planet. Waterless beauty companies replace water with oils, butters, waxes, and oil-soluble actives. 

The waterless anti-aging face cream from Oliveda, which I've been using since September, replaces water with properties derived from olive oil. It's been just shy of seven months on my counter, and it's so concentrated that I hit the halfway mark of the jar this morning. It's either half-full or half-empty. You decide, but it's an essential detail because this cream doesn't have drug store prices, but it's not over-the-top expensive either. I've been using it regularly every morning and sometimes at night. 

 I won't bore you with the science, but take this fun online skincare test. I'm glad I did it. 

After you do that, then: 

Google: Hydroxytyrosol

Cheat Sheet: I googled and was educated by the following A.I. genius telling me that, and I quote, "Hydroxytyrosol is a potent phenolic antioxidant found naturally in olive oil and other plants. It is known for its anti-inflammatory, antioxidant, and cardioprotective properties. It may also have anti-cancer, neuroprotective, and antimicrobial effects." 

The skincare need test is interactive, suggesting products based on your input. 

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