If you were a fan of the Beautycounter brand like me, you probably felt lost in 2024 because you could no longer buy some of your favorite clean beauty products online. Last spring, the brand stopped taking orders to focus on relaunching the company with the original cosmetics founder, Gregg Renfrew, back at the helm in 2025.
You only know how much you love something once you can no longer access it. That's been my case. When offered the opportunity to partner with G2G (Beautycounter) for a special "In-Between Sale," I jumped because I needed a restock for the items I learned I can't live without and have a long list, and my fingers are crossed that they are in this special sale.
Sure, I've branched out to other brands for skincare and cosmetics, such as Kosas, Summer Fridays, Dior, and the German-based brand Oliveda, but Beautycounter has some particular products that I have really missed, such as the cleansing balm, overnight resurfacing peel, mascara, foundation, and its lipstick. Kosas Wet Stick moisturizing lip shine is the only brand that came close to Beautycounter's moisturizing sheer lipstick, but the Beautycounter brand is my favorite, from lip gloss to lip balm to sheer lipstick.
I don't know what will be available to purchase during this Great In-Between Sale from November 1 to December 2, but now is the time to shop. Holiday sets will be 30 percent off.
Here are some of my favorite products I now purchase that are not affiliated with Beautycounter
Dior Forever Natural Foundation: I have used this powder foundation for several years and started using it as my powder. It's perfect for those early-morning cheer comps with some mascara.
Dior 4-D Lash Primer: Beautycounter has never sold a lash primer, but my lashes need one. I have used this primer for the past five years.
Kosas 10-Second Eye: I love this liquid eye shadow by Kosas. I've also tried Glossier, but I prefer the Kosas brand. It's affordable and so easy to use.
Summer Fridays Lip Butter Balm: My teen daughter bought this first, and the great thing about having a teen daughter is that sometimes you learn about things the younger generation likes. I used the tinted sheer in the shade 2.5 skin before my daughter discovered the brand, but she hooked me on lip butter balm.
Summer Fridays ShadeDrops Mineral Milk 30 SPF: This sunscreen is fantastic. It's lightweight and doesn't cause a breakout in my chin area like the Goop brand did. I highly recommend this brand for sunscreen.
Oliveda Corrective Eye Elixir: After my summer trip to France, I started researching some European skincare to replace Beautycounter, which I had used exclusively for skincare since 2016. I am still trying different products, but their Corrective Eye Elixir has helped me with fine lines. I told a friend recently that I believe 55 is a time in a woman's life when age creeps up on you in the face. I'm still experimenting with this brand and will try some of the products recommended in the easy quiz I took. Take the Olive Beauty Brain Quiz and see what it recommends based on your problem areas. Oliveda is a waterless beauty brand that uses the power of olive oil in its skincare. It's over my head on this waterless trend and complicated to explain to others, so I won't explain. You can read about the why here, but I recommend the eye elixir. I've been slow to try products, but it's the first skincare product I have liked since Beautycounter.
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