I already knew that I prefer purchasing clean beauty products, but what I didn't realize is that I would like waterless beauty products. I've looked at beauty product ingredients for years. I never thought much about water as an ingredient because we know water is not harmful. Late last year, many magazines predicted that waterless beauty would be the new trend for 2025. Huh?  This article explains the reason why beauty consumers are going dry. 

Well, I'm 56 years old, and I don't give a flip about trends, but it piqued my curiosity. Let's sum it up quickly. Waterless beauty products require little or no preservatives, unlike traditional beauty products that often contain water. Not diluting with water makes the product more potent and more sustainable to the planet. Waterless beauty companies replace water with oils, butters, waxes, and oil-soluble actives. 

The waterless anti-aging face cream from Oliveda, which I've been using since September, replaces water with properties derived from olive oil. It's been just shy of seven months on my counter, and it's so concentrated that I hit the halfway mark of the jar this morning. It's either half-full or half-empty. You decide, but it's an essential detail because this cream doesn't have drug store prices, but it's not over-the-top expensive either. I've been using it regularly every morning and sometimes at night. 

 I won't bore you with the science, but take this fun online skincare test. I'm glad I did it. 

After you do that, then: 

Google: Hydroxytyrosol

Cheat Sheet: I googled and was educated by the following A.I. genius telling me that, and I quote, "Hydroxytyrosol is a potent phenolic antioxidant found naturally in olive oil and other plants. It is known for its anti-inflammatory, antioxidant, and cardioprotective properties. It may also have anti-cancer, neuroprotective, and antimicrobial effects." 

The skincare need test is interactive, suggesting products based on your input. 

Like most online publications today, referral and affiliate links can lead to commissions and earnings. However, most of my long-time readers are aware that when something appears on this blog, it means I like it. 

I've got great news for Beautycounter fans. The clean beauty company will relaunch its new company in 2025, but founder Gregg Renfrow has announced that it will keep the current Beautycounter website active for the rest of the year. I love this news because I tend to drag my feet making online orders and miss out. 

I have been a brand advocate for Beautycounter since 2016. I have their link on my website. In exchange for hosting the link, I get a discount on the products I use and an affiliate sales commission. I believe in Beautycounter products and use them regularly. When Beautycounter closed earlier this year, I was forced to branch out and try new things. Sometimes, trying new things can be good. I have found some new brands that I like for specific products. In a previous post, I detailed those beauty products when I first announced that Beautycounter would return online for an In-Between Sale. 

Affiliate marketing is unique. Sometimes, a person may click on a link but never purchase; sometimes, people don't click at all, and then sometimes, people buy through your website link. This in-between sale from Beautycounter must have come at the right time when people missed their products immensely. This is where I find analytics fun. I've had 201 people order products in November; my sister-in-law was the only person I knew. I know nothing about these individuals except that they like Beautycounter and believe in cleaner beauty. 

Out of those top five products sold, the only one I currently have in my home is the Think Big All-in-One Mascara. I love this mascara, and it's a decent price for $30. I use it with a Dior Lash Primer that costs a few dollars more than the mascara. I love it because it's one of the cleanest mascaras on the market, and it's all-in-one with the best brush ever. More people need to try this mascara. 

The number one Beautycounter item sold on my website is the Countermatch Adaptive Moisture Lotion. This lightweight lotion adapts to the skin throughout the day* to keep up with modern life. Not only does it provide up to 24-hours of hydration** —it offers the essential building blocks of hydration, nutrition, and oxygenation to keep skin soft, smooth, and glowing. 

The customers have spoken. I'm adding it to my cart for a daytime moisturizer. If you have product questions, email me at hinessightblog@gmail.com. Happy Black Friday shopping.  The resurfacing peel by Beautycounter is a product I can't live without. Grab it for free with a $200 purchase.